What do Americans know about cybersecurity?

CYBERSECURITY PERSONAS

Based on our research, we determined that consumers fall into five broad personality types when it comes to how well they understand cybercrime, and how much effort they make to protect themselves.

Let us introduce you to…

Meticulous Mike

Mike recognizes the dangers of cybercrime and has taken the initiative and extra steps to stay educated so he can protect himself effectively.

6%

of population

Oblivious Olivia

Olivia knows little to nothing about cybersecurity and the risks cybercrime poses. As such, she neither protects herself from it as she doesn’t know how, nor does she understand the importance of cybersecurity.

1%

of population

Denial Dan

Dan is somewhat aware of the risks of cybercrime but isn’t acting to protect himself – perhaps because he thinks, "There’s no way that would happen to me."

11%

of population

Ambivalent Andy

Andy is a neutral middle-ground. Although he is aware that cybercrime is a real threat and will protect himself against it when convenient, he isn’t worried enough to go out of his way to keep his data safe.

44%

of population

Trying Terri

Terri recognizes the dangers of cybercrime and actively wants to protect herself. However, she may not have all the information to stay above cyber threats, but is working to improve.

38%

of population

Meticulous Mike

Mike recognizes the dangers of cybercrime and has taken the initiative and extra steps to stay educated so he can protect himself effectively.

6%

of population

Oblivious Olivia

Olivia knows little to nothing about cybersecurity and the risks cybercrime poses. As such, she neither protects herself from it as she doesn’t know how, nor does she understand the importance of cybersecurity.

1%

of population

• 1
• 2
• 3
• 4
• 5

CUSTOMER VIEWS ON HOW BUSINESSES HANDLE CYBERSECURITY

Americans expect heightened cybersecurity measures from businesses and the government — and they think both parties could do a better job.

HOW BUSINESSES CAN HELP THEIR EMPLOYEES BE MORE CYBER AWARE – AND SECURE

As a leader in financial services, Fiserv has a deep expertise in preventing and protecting against cybercrime.

Here are three tips you, as an employer, can share with your employees to help keep them cyber aware and cyber secure in the office, at home, and on the go.

01

Safety While You Work

Ensuring company data is protected from the latest cyber security threats is one of the biggest responsibilities your company’s IT department bears. Educating your employees on cyber security threats is a best practice followed by companies who issue hardware used outside office walls.

02

Lock Down Your Home

Encourage employees to secure their home network, a good start would be making sure to change default passwords, especially their routers. This helps to protect any data stored or device connected to their home networks. For those that have families, emphasize the importance of teaching them about the dangers of cyber predators, who often target teenagers and young children.

03

Keeping Your Assets Out of the Public Eye

Whether on personal or business computers, educate employees on covering up their screens when entering passwords and credentials in public areas. After all, with mobile device cameras continuing to impress with stronger zoom features and unprecedented pixel rates, you never know who may be watching.