Fiserv
  • Merchant Solutions
    Back
    Commerce Solutions - Carat
    • Create payment experiences that help drive more commerce.

    • Omnichannel Solutions
    • eCommerce Solutions
    • Global Currency Solutions
    • B2B Payments
    • Payment Facilitator & Marketplaces
    Value Added Solutions
    • Secure commerce and optimize payment and payout strategies

    • Security & Fraud
    • Payment Optimization
    • Payouts / Disbursements
    • Digital ACH
    • Alternative Credit Data
    Prepaid Solutions
    • Innovate and streamline gift and payroll card programs.

    • Gift Solutions
    • Payroll Card Solutions
    • Incentives & Rewards
    • Small Business Solutions
    • Clover POS
    • Partner Solutions
    Promo card

    Introducing Carat Omnichannel Ecosystem

    Learn More
  • Resources
  • Clients
  • Partners
  • Developers
Contact Us

Perspective: Small Businesses Join the Mobile Revolution by Accepting Google Wallet

Dom Morea, SVP and Division Manager for Advanced Solutions and Innovation

March 25, 2012

Using a mobile wallet to pay

With the help of advancements in mobile technology, small businesses can take advantage of mobile wallet capabilities to offer highly targeted customer service and value incentives. Last year’s rollout of Google Wallet shows that mobile payments are becoming a reality, creating a new way to pay and redeem offers, drastically decreasing consumer dependence on physical cards and coupons.

Paybefore Awards 2014 Better Way to Pay
Paybefore Awards 2014 Best Choice Retail Card

Adoption of mobile commerce among consumers is expected to grow substantially as mobile devices and applications capable of supporting NFC (near field communication) and non-NFC (cloud and barcode) payments become more widely distributed. In fact, the pay-by-phone market will make up $22 billion in transactions by 2015, according to a forecast by research firm Aite Group. As a small business, will you be left behind or will you plan for this change and find success in mobile commerce?

Smart, connected devices are advancing rapidly giving consumers more ability and control to monitor finances, make purchasing decisions and pay for transactions. Part of this revolution is the idea of Universal Commerce —a new reality where consumers expect a more integrated buying experience that’s quick and consistent everywhere, anytime; and leverage technology in ways that change how commerce works.

Businesses whose point of sale and operations are ready for Universal Commerce will allow customers to simply present their mobile device to make purchases and a whole lot more. Small businesses are nimble-enough to adapt quickly and stay relevant to fast-changing and connected customers. The age of Universal Commerce is here and retailers that proactively invest in smart point-of-sale (POS) solutions that work today and tomorrow can ensure that they are preparing for the inevitable industry changes that will be our future.

The good news is that updating POS equipment that supports Universal Commerce is easier than most small business owners and operators think. It can be as easy as adding a peripheral device to an existing POS system. Now is the time for small businesses to transition toward contactless-enabled POS devices and be prepared to support connected consumers who are expecting quick and easy shopping experiences that are rich and meaningful… all part of Universal Commerce.

Latest Ideas & Resources

Customer holding card over tablet
Large Business, Industry Trends

Court Final Approval – Visa-Mastercard Interchange Fee Settlement

Woman making contactless payment
Merchant Services, Small Business, News & Innovations

TASQ Technology Becomes Fiserv Hardware Solutions

Woman holding phone on laptop
Large Business, Omnichannel Commerce, Pandemic Response

A Need for Speed: Why Digital Payment Disbursements Make Sense in This Time of COVID

Explore Fiserv Merchant Solutions

  • Carat
  • Payment Optimization
  • Omnichannel Solutions
  • eCommerce Solutions
  • Security & Fraud
  • Payouts / Disbursements
FirstData is now Fiserv.
Learn More
  • Facebook
  • Twitter
  • LinkedIn

© 2021 Fiserv, Inc. Fiserv is a registered trademark of Fiserv, Inc. All trademarks referenced here are the property of the respective owners. First Data Merchant Services LLC is a registered ISO of Wells Fargo Bank, N.A, Concord, CA; Deutsche Bank G, New York, NY; BBVA USA, Birmingham, AL; MVB Bank, Fairmont, WV; and Metabank, N.A, Sioux Falls, SD.

  • About Fiserv
  • Investors
  • Careers
  • Payments Glossary
  • Site Map
  • Contact
  • Legal
  • Privacy
  • United States / Change